About Us - NONCHALANT

"I’m Juan Trujillo the designer of NONCHALANT, an Echo Park native with three decades of history in this vibrant neighborhood. My journey through the local schools—from Logan and Mayberry Elementary to King Middle and John Marshall High—allowed me to build a strong network of friends that I still value today. Growing up, I was deeply immersed in the metal scene, particularly the nu-metal movement of the turn of the millennium. That era’s music and style, from the high-energy shows to the iconic band tees, fueled my appreciation for bold, rebellious artistry and authentic self-expression."